Over the seasons , QVEMA has enabled many Success stories are emerging thanks to strategic financial contributions from investors who support companies towards success.
Among this unique jury, a new face appeared in season 5: Alice Lhabouz . Her expertise in finance and collective investment management makes her the major asset of this new season.
Who is Alice Lhabouz?

His professional background
Alice Lhabouz is the founder and president of Trecento Asset Management , a company specializing in responsible and innovative investment. With a career in finance and entrepreneurship , she has established herself as a leading figure in her field.
Before joining Qui Veutout Être Mon Associé in 2025 , Alice held several strategic positions in the banking and financial sector , where she developed a rigorous approach to investment, focused on the analysis of business plans and viable economic models.
His experience allows him to support rapidly expanding companies , helping them to structure their projects with solid financial foundations.
His role in Who Wants to Be My Partner season 5
Alice Lhabouz joins the panel of investors for this new season of QVEMA, bringing a strategic vision and a precise financial perspective to the projects presented.
His investment style is based on rigorous analysis of figures , anticipation of growth opportunities and a particular attention to companies with a positive impact.
It focuses in particular on rapidly expanding sectors , such as new technologies, collective management and innovative services.
About Who Wants to Be My Partner? season 5
The show's concept: Shark Tank , French style
QVEMA allows entrepreneurs to present their company and business plan to a jury of investors in the hope of securing financial support . Each pitch session is a unique opportunity to convince these key figures in the investment world.
Season 5 promises to be even more intense, as the respective fields of the investors are very varied, offering a diversity of approaches and strategic advice to the candidates.

Investors for the 2025 edition
The 2025 panel includes influential figures in entrepreneurship and investment:
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Marc Simoncini (Meetic, Heroïn)
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Eric Larchevêque (Ledger, cryptocurrencies)
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Kelly Massol (The Secrets of Loly)
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Anthony Bourbon (Feed, Blast Club)
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Jean-Michel Karam (MEMSCAP & IEVA Group)
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Julian Jacob (Wyncor)
- Alice Lhabouz (Trecento Asset Management)
Each investor brings unique expertise , based on their entrepreneurial background and experiences in their respective field .
Why did Alice Lhabouz invest in Baûbo?
Baûbo, the socially responsible brand that aligns with its values
Baûbo is a pioneering brand in natural intimate care , with a strong commitment to well-being, femininity, and ecology . Ethics and innovation are at the heart of its mission, values that resonate strongly with Alice Lhabouz's investment approach.
Her expertise in growth strategy led her to see Baûbo as a project with strong potential, capable of establishing itself sustainably in the natural care market.
A true strategic investment
Baûbo presents interesting growth opportunities :
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A rapidly expanding market in natural and intimate care
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A well-established brand with a strong positioning
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An innovation strategy that sets it apart from the competition
Alice Lhabouz recognized Baûbo's potential and decided to invest to support its expansion , based on positive results and a great duo of founders with Cécilia Capece and Bethsabée Krivoshey.
Baûbo: an innovative and committed brand

The story and mission of Baûbo
Founded by Bethsabée Krivoshey and Cécilia Capece in 2019 , Baûbo was created to revolutionize intimate care rituals , with natural and beneficial formulas.
Over the seasons , the brand has established itself as an essential reference in its field, offering products that respect both the body and the environment.
Baûbo's flagship products
The brand's must-haves:
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Vulva Balm , a flagship intimate product with 100% natural and organic active ingredients.
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A range of respectful intimate care products.
Baûbo combines quality, innovation, and social commitment , making it a unique brand in the market. Thanks to the financial support and guidance of Alice Lhabouz , Baûbo will be able to accelerate its development and reach an even wider audience.
An association that makes sense!
The partnership between Alice Lhabouz and Baûbo is the perfect example of a successful investment : a promising brand supported by a visionary finance expert.
His financial contribution and expertise will allow Baûbo to take a decisive step forward , consolidating its positioning and exploring new development opportunities.
This 5th season of Who Wants to Be My Partner? marks a turning point in the field of beauty and women's care.

Baûbo in QVEMA on M6, Wednesday, March 12, 2025 from 9:10 pm.