A really well-written article about Baûbo!
In its article entitled "Feminine intimate care: how Baûbo breaks taboos with organic products" , published on March 11, 2025 by Julien Decourt, L'Essentiel de l'Éco looks back on the history of Baûbo and its commitment to natural, respectful and uninhibited intimate care. 
The business media outlet highlights the brand's innovative approach, which transforms intimate care into a complete wellness ritual, far removed from purely medical discourse.
The article also highlights the organic and ultra-gentle composition of Baûbo products , as well as their growing success in pharmacies and specialist networks.
Notable excerpts about Baûbo:
" For a long time, women's intimate well-being was the neglected aspect of body care. Inappropriate products, questionable formulations, persistent taboos… But things are changing. Baûbo is a shining example . Born from a simple observation – yet one largely ignored – this French brand is shaking things up by offering organic balms specifically for intimate care . Behind this project lies a conviction: taking care of one's vulva (and more broadly, one's intimate area) should be neither a luxury nor a source of embarrassment.
" In just a few years, Baûbo has achieved a remarkable feat: establishing the idea that female intimacy deserves dedicated, natural, and thoughtful care . But beyond the products, it's a vision of the body and sexuality that it champions. An invitation to break the silence, to take ownership of one's well-being without taboos or constraints. A breath of fresh air is blowing for the vulva. And it was about time.
Baûbo, a brand that's generating a lot of buzz...
Baûbo is increasingly making its mark in the media thanks to its bold positioning and commitment to breaking taboos. Find more articles and press reviews about us on our blog!